The project:
Yacht wrap design for Mini Transat Regatta participant
Challenge:
Create a yacht wrap design for the Mini Transat participant: boat and sails branding with all technical information, individual identity, and sponsors' logos.
Create a yacht wrap design for the Mini Transat participant: boat and sails branding with all technical information, individual identity, and sponsors' logos.
Limitations:
1. Color and price limitations depending on prodicing company;
2. Sponsors' requirements about the logos location and size;
3. The boat construction that defines the usable surfaces.
Solution
First visual idea:
The first idea was based on St. Petersburg sighseens and famous images.
It was nice but did not give enough space for logos.
It was nice but did not give enough space for logos.
Next steps:
The next version was more abstract and universal.
This way was considered as good enough for further development.
The following steps gradually refined the design and placement of the main elements and logos.
The following steps gradually refined the design and placement of the main elements and logos.
The final version was accepted and used during regatta.
